If someone tells you PR is all about publicity, events and promotion- run away- run away very quickly!!!
PR, good PR, is about you and your business credibility.
It has to be strategic, well planned and long-term.
It’s about embedding your brand to level of spontaneous, instant recognition, trust and belief.
PR is about ensuring people don’t think of you first. It’s about ensuring they don’t think of anyone else..Ever!!
PR is what anchors everything that drives your bottom line. Without it you and your business become just more noise in a cluttered and confused market.